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Founder & CEO

Koby Imlay turns messy merchant statements into leverage.

Koby founded PayPro after seeing how often small and mid-sized businesses accepted processor markups they would never approve if the statement were written clearly.

$2.4M+
Saved in 2024
2,847+
Statements
24%
Avg. savings
Story

PayPro exists because the statement should not be the hardest part of running a business.

After years working around the payment processing industry, Koby saw small businesses paying rates and monthly add-ons that larger companies would negotiate away immediately. The problem was not effort. It was visibility.

PayPro combines AI statement analysis with a real processor network so merchants can see what they are paying, what can be changed, and which processor is actually competing for the account.

The operating principle is simple: explain every line item, recommend against PayPro's interest when the merchant already has a better setup, and keep watching statements after the switch.

Credentials

Industry fluency with merchant-first incentives.

ETA Member

Electronic Transactions Association

PCI Compliance Expert

Payment Card Industry standards

$2.4M+ Saved

For clients in 2024 alone

2,847+ Statements

Analyzed and optimized

Expertise

The practical parts of payments merchants usually never get taught.

Payment Processing Strategy
Interchange Plus Pricing
Hidden Fee Detection
Processor Negotiations
AI Statement Analysis
PCI Compliance
Merchant Account Setup
Payment Gateway Integration
Journey

Built in public through merchant outcomes.

2020

Founded PayPro

Launched PayPro to bring transparent payment processing to business owners who were tired of vague statements.

2021

30+ Processor Network

Built a processor-agnostic partner network so merchants could compare options instead of accepting one quote.

2023

AI Analyzer Launch

Introduced AI-powered statement analysis to translate merchant fees into plain-English savings opportunities.

2024

$2.4M Client Savings

Helped merchants keep more than $2.4 million that would have gone to processor markups and hidden fees.

Direct Review

Want Koby's team to read your statement?

PayPro will show where the money is going, which fees are negotiable, and whether switching processors is actually worth it.